BUSINESS DECISIONS

Separate evidence from assumptions in a business case

Make the reasoning behind a number visible.

A business case often combines facts, estimates and expectations in the same paragraph. Readers need to know which is which. A useful first step is to label what has been observed, what has been assumed and what follows if those assumptions hold.

This does not require a complicated model. A short table can expose a missing connection before a promising idea becomes a spending commitment.

Start with the claim

Suppose a fictional team is considering a new way to prepare routine documents. Someone suggests that it will save several hours each month. Before discussing the attractiveness of the total, ask how it was calculated.

The following numbers are illustrative.

Statement Type Question to examine
Ten sampled documents took an average of twenty minutes each. Observation from a limited sample Does the sample reflect ordinary work?
The new method will take twelve minutes per document. Assumption Has the complete task been timed?
The team produces sixty comparable documents each month. Estimated volume Is that volume stable and comparable?
Eight minutes saved across sixty documents equals eight hours. Calculation based on assumptions Are review, corrections and setup included?

The arithmetic can be correct even when an input remains uncertain. Eight minutes multiplied by sixty documents is 480 minutes, or eight hours. Whether the team will realize that saving is a separate question.

Measure a usable result

Time the task through to a finished document that someone can use. Preparation, corrections, review and handoff are part of the process. A faster first draft can leave the total task unchanged if it requires more checking.

Keep quality visible alongside time. Record the kind of error, how it was found and what was needed to correct it. Otherwise a model may treat unfinished work as a saving.

Test the assumptions that matter most

Identify which input could change the decision. In the example, the expected twelve-minute completion time is worth testing before refining a presentation about annual benefits.

Try a small range of ordinary documents, including an awkward case. Use a consistent definition of “finished.” Then compare the measured result with the original estimate and explain the difference.

Distinguish capacity from cash

Time released from a task creates a question about what happens next. The team might reduce a backlog, improve review or take on additional work. It does not automatically mean that an expense disappears from the budget.

State the intended use of the time, who can make that change and what evidence would show it occurred. This connects the calculation with an operational decision.

Examine a range, not only the most attractive number

A forecast becomes easier to discuss when you show how it changes under different conditions. Keep the example simple enough that a reader can reproduce the calculation.

Using the fictional sixty-document month, compare three possible amounts of time released per document:

Time released per document Monthly total across sixty documents Interpretation
Two minutes Two hours A modest difference that may be absorbed by setup or maintenance.
Five minutes Five hours A result worth comparing with the effort needed to sustain the process.
Eight minutes Eight hours The original optimistic case, still dependent on its inputs.

This table is a sensitivity exercise, not a prediction. It shows which assumptions deserve attention and helps a decision owner avoid treating the most favorable number as the expected outcome.

Ask whether the comparison is fair

A pilot and the ordinary process should produce work of comparable quality. If one version includes review and the other does not, the comparison measures different tasks. If the pilot uses unusually simple documents while the baseline includes difficult cases, the average may flatter the proposed change.

Record relevant differences instead of trying to hide them inside a single score. A short note such as “the pilot excluded requests with missing information” makes the boundary of the result much clearer.

Include the effort that appears between tasks

Some costs belong to the process rather than one document. A colleague may maintain the instructions, update a template, resolve access problems or investigate unusual outputs. Note who will do that work and how often the need is likely to arise.

For a small experiment, an estimate with a clear label is more honest than an invented precise figure. The next test can improve the estimate. The objective is to notice a material activity before it disappears from the business case.

Choose a decision threshold in advance

Decide what would make the change worth continuing. A team could require comparable quality, a meaningful reduction in complete-task time and a reviewer who can sustain the checking work. Another team may value consistency more than speed.

Write the threshold before interpreting the results. Otherwise participants may move the goalposts to defend a favored tool or reject an inconvenient finding. If the threshold changes for a good reason, record that reason openly.

Questions a decision owner can ask

Which input has the weakest support? Find the assumption that could most easily reverse the recommendation and direct the next investigation there.

What would make this result fail to repeat? Changes in volume, document complexity or available review time may matter more than the average recorded during a quiet week.

What action follows a positive result? Name the workflow change and the person responsible. A favorable spreadsheet cannot implement itself.

What happens if the evidence is mixed? Narrow the recommendation. A method can be useful for one document type without being appropriate for the entire process.

Leave a clear record

Keep the original estimate, the test result and the revised recommendation together. A reader should be able to trace the conclusion back to its inputs. When a key input changes, update the recommendation rather than continuing to repeat a number whose conditions no longer apply.

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